E-commerce sales have had a significant rise since the pandemic. Due to increased competition and more challenging markets to enter, more firms are turning to eCommerce as a result. different things may cause your eCommerce website’s poor performance if you’re having trouble making sales. Let’s learn from a leading ecommerce digital marketing agency in the East Midlands about the top reasons why your eCommerce website isn’t making enough sales, along with the fix.
Get your SEO right
You may be ranking poorly on Google and other search engines if you don’t have a lot of visitors to your website. A solid SEO strategy is necessary to increase e-commerce sales also to get your products ranking highly in search results, this will draw a tonne of customers to your online store. Many SEO beginners have a common misconception that all it takes to rank highly is authority and more backlinks. However, SEO is much more than that.
Targeting the wrong Audience
It might be the result of poor sales if your product isn’t relevant to your target market. High website bounce rates, inconsistent marketing outcomes, poor email campaign click-through rates, high impressions but low ad click-through rates, negative reviews, and an increase in newsletter unsubscribes are all signs that you are targeting the incorrect audience. Make a profile of your ideal customer, research their wants, obstacles, and demographics, and adjust your strategy as necessary to enhance audience targeting.
Lacking a social media presence
When e-commerce companies use social media to promote their products, they claim 32% greater sales because of enhanced brand recognition and engagement. Providing value to your audience may foster a sense of trust and boost repeat business. Now is the perfect moment to start utilising social media efficiently if you’re not already, so start making use of it to boost revenue and sales.
Users are not impressed with your website UI/UX
Consider looking at the user experience if your website is receiving a lot of traffic but few conversions.
Your sales might be impacted by everything from the organisation and style to the colour scheme and artwork to the slow loading times.
A bad UX might be ruining your conversion rate
Low conversion rates, which are usually between 2.5% and 3% for e-commerce websites, are a sign of problems with the user experience. High bounce rates (20–55%) are a sign of inactive users and content. Longer sessions show happiness, whereas shorter ones show user satisfaction. An average of 70% of cart abandonment rates point to problems with the checkout process. Costly goods may drive away customers. Rewrite product copy with captivating language that emphasises the benefits of the product to increase client satisfaction. Keep extra expenses, including delivery fees, to a minimum to guarantee a more economical solution for all sides. E-commerce websites may enhance their customer experience and overall performance by resolving these problems.
You can boost sales through your e com website by
Improving your SEO
Use the right keywords, make sure your website loads quickly, make it mobile-friendly, optimise your meta titles and descriptions, update your content, optimise your images, fix crawl errors, remove broken pages, use an SEO-friendly URL and page structure, build backlinks from high-authority websites, and audit your backlink profile to get rid of spammy links. These are the main strategies you should employ to improve your SEO. SEO is a long-term tactic that needs persistence and patience. Due to its delayed returns, SEO is sometimes abandoned by business owners; nevertheless, with regular optimisations, it may be effectively adopted.
Consider Magento websites
With Magento’s high degree of customisation, companies can easily adapt their websites to meet their unique needs. Additionally, you may alter the appearance and feel of your online store with the assistance of a Magento website-building firm. If you’re a Magento user, take advantage of our Magento upgrade service to enhance your site’s performance.
Magento boosts revenue with its cutting-edge security features, customised shopping interfaces, and smooth integrations. It increases conversion rates, consumer loyalty, and brand awareness. AI integration enhances fraud detection, inventory control, and recommendations in Magento stores. It’s a useful tool because of its versatility and scalability.
Build user-friendly websites with WordPress
WordPress is a well-liked e-commerce website developing platform with a wide range of plugins to improve functionality and search engine optimisation. With more than 8,000 themes and 1,200 e-commerce-specific templates, WordPress users can design a website that perfectly captures the essence of their business. Customers may locate items on search engines like Google with the aid of this SEO-friendly platform. Furthermore, WordPress offers a wide selection of layouts, guaranteeing a distinctive and easy-to-use interface for users. All things considered; WordPress is a useful tool for companies trying to create profitable e-commerce websites.
Conduct E-commerce marketing
E-commerce marketing is a round-the-clock approach that increases traffic to websites, turns that traffic into customers, and keeps those consumers coming back. It includes email campaigns, order administration, search engine optimisation, social media promotion, and the development of digital content. While A/B testing finds the best engagement and conversion rates, data-driven marketing collects consumer behaviour and preferences.
Contact us, the result-orientated e-commerce digital marketing agency, today for an analysis of your digital marketing. We’ll examine your website, marketing strategy, and competitors before providing you with honest advice on how to increase leads and sales. Our marketing specialists will help you in creating a strategy for you to follow that is prioritised.
