So what is brand strategy, and what will it actually do for your business? Simply put, a brand strategy is a long-term plan that helps you to achieve your business goals.
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Your brand should communicate your values and identity as a business through multiple channels offline and online. So it is naturally good practise to research, plan and consider your branding and all the touchpoints it covers, to make sure it’s effective as the leader in your communication toolset.
A lot of businesses fall into the classic trap of thinking that their brand is just their logo. It’s so much more.
Your brand is your personality and sets out the way your customers are going to interact with your business. You may have the best product or service in the world, but without impressive and memorable branding, you aren’t going to get where you want to be.
A definitive, cohesive brand will communicate your vision to your audience and increase your customer recognition. After all, how can you possibly build brand loyalty without a brand?
So what is brand strategy, and what will it actually do for your business? Simply put, a brand strategy is a long-term plan that helps you to achieve your business goals.
We could bang on all day about how your brand is more than just your logo, but that doesn’t mean it isn’t massively important.
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How? By creating a clearly defined and consistent brand that really represents your business identity and mission. This is then applied across all areas of your business, from your appearance to your employees, and across all communications; aiming to foster connections with your clients, reinforce your reputation in your field, and set out a flexible plan for future growth.
Well designed visuals reinforce your brand and make it familiar to people. This is why you need a logo designed just for you, by a creative team who understand your business and your goals. Your logo will be representing you across numerous platforms, so it needs to be well designed with the personality of your business in mind. Never underestimate the power of great design – it really makes an impact on people.
Your business card says a lot about you. A well designed, professional card that reflects your brand’s personality is instrumental in encouraging potential clients to make contact with your business. We create business cards you can be proud of, distinguishing you from the competition and making a lasting impression. Those calls are about to start rolling in. You might need to hire more people to man the phone lines, sorry.
This means that not only do they need to fulfil their practical necessities, they need to look professional and be in line with your branding. Luckily, we’re well versed in designing a range of stationery that ticks all the boxes. From clean-cut corporate letterheads, to quirky designs with a bit of a twist (and everything in between), we’re the ones you need on hand for your next batch of stationery.
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