Digital Marketing for Healthcare

Boost your customer base and be digitally visible With mobile devices accounting for more than half of total advertising budget in 2023, healthcare organisations are increasingly leveraging digital marketing to target patients and increase engagement. By 2024, this pattern should still be present. Using online, social media, email, and SMS channels to communicate with members, […]

Key Digital Marketing Trends for 2024

The year 2024 is bringing in a new age of digital marketing and content development with a radical change in the social media environment. In terms of how companies interact with their consumers and how content producers prosper in the digital space, 2024 seems to be a transformative year, with social platforms becoming the main […]

Peach Fuzz Takes the Top Spot: Pantone’s Colour of the Year for 2024

Colours are essential in the design industry because they set trends, evoke feelings, and have a long-lasting effect. The lovely and warm Peach Fuzz has been named the eagerly anticipated Colour of the Year for 2024 by Pantone, the world authority on colour. This captivating colour has drawn the interest of trend fans, marketers, and […]

Harnessing Google My Business’s Potential to Unlock Local SEO Success

In the digital age, Google My Business (GMB) stands out as an indispensable resource for small businesses, offering unparalleled recognition, exposure, and engagement within their local markets. This dynamic platform extends beyond traditional business listings, catalysing local SEO success. Let’s delve deeper into the multifaceted importance of Google My Business. Making the most of the […]