Marketing with QR codes allows businesses to seamlessly connect offline customers to online platforms, enhancing engagement and providing instant access to information or promotions. The use of QR codes has increased substantially, easily bridging the gap between print and digital media. But within this seemingly simple box contains a choice: dynamic or static? To get the most out of your efforts, you must comprehend the main distinctions between these two kinds of QR codes.
Static QR Codes
Static QR codes may be thought of as stationary signs. They permanently encrypt data, such as WiFi passwords, contact information, and website URLs. Once created, it cannot be undone. Changes require reprinting and spreading the code, which is inconvenient for campaigns that are changing. Static QR codes are also not capable of tracking data.
Here’s where static QR codes shine:
- Simple Website Links: You can put the URL straight into the code to send them to your website.
- Contact Sharing: you can create a QR code that prompts a person’s phone to automatically enter your contact details.
- Static Credentials: Use a static QR code to safely transmit your WiFi network details.
Dynamic QR Codes: The Flexible one
Dynamic QR codes allow you to change the data even after they are created. Accurate data collection capabilities, such as the number of scans, user locations, and operating systems utilised, are combined with this flexibility.
Benefits of dynamic QR codes include dynamic restaurant menus, TV engagement, simplified app downloads, and always changing vCards. They let users read and bookmark business information, expedite the download of apps, provide dynamic menus, and let users scan and navigate to landing pages or websites.
Why Dynamic QR Codes Reign Supreme
Marketers love dynamic QR codes because of their flexibility and capacity to collect data. Precise retargeting, tracking coupon success, and evaluating offline interaction are made possible by platforms such as Flowcode. These technologies facilitate the creation of location-specific QR code discounts, the optimisation of PPC campaigns, and data-driven marketing strategy decisions.
Static vs. Dynamic QR Code Payments: A Clear Distinction
Both static and dynamic QR codes can facilitate customer payments, but with a key difference:
Static QR Code Payments: After scanning the code, customers must manually input the payment amount. This may work well for one-time deals, however once created, the amount cannot be changed.
Dynamic QR Code Payments: Consumers do not need to provide any more information to make a payment; they may simply scan the code and do so. For in-person transactions, when manual data entry might be time-consuming, this is perfect.
Partner up with GoGo for Marketing with QR Codes
Dynamic QR codes have great potential, and GoGo Marketing will assist you in putting them to good use. You may choose the appropriate data to track, create QR codes, and easily incorporate them into your marketing efforts with the help of our team of professionals. Use QR codes to reach new audiences, interact with current consumers, and produce quantifiable results with GoGo Marketing’s assistance.
Contact GoGo Marketing for your specific QR code requirements right away.
