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The Client:
Care at Home (Midlands) is a trusted home care agency committed to providing high-quality, personalised care services to individuals in their community. Their team of professional carers focuses on dignity, independence, and privacy, tailoring their services to meet the unique needs of each person they support.
The Challenge:
Care at Home Midlands sought to improve its online presence with a website that better reflected its values and services. Key challenges included:
The need for a website that clearly communicated their services and the quality of care they provide.
A fully responsive website for seamless browsing across devices.
Improved search engine rankings to enhance online visibility and attract more potential clients.
The Solution
At GoGo Marketing, we delivered a comprehensive website overhaul that met Care at Home Midlands’ requirements and improved their digital footprint. Here’s what we did:
Reimagined Homepage
We completely revamped the homepage to create bold, clear messaging that highlights the company’s unique selling points (USPs). Eye-catching images were used to showcase Care at Home’s services, placing them front and centre.
Clear Service Display
One of the key objectives was to ensure the specialty services offered by Care at Home were prominently featured. We made this a priority by designing clear and organised sections that effectively communicated their offerings.
SEO Optimisation
We implemented targeted SEO strategies to optimise landing pages, improving search engine performance and helping the company attract more traffic from relevant searches.
Testimonial Pages
To build trust and credibility, we added a dedicated testimonials page, showcasing positive client experiences and reinforcing the quality of care provided.
Partners Section
We created a new section on the website to highlight key partnerships and affiliations, enhancing the agency's reputation and professional standing.
Results
In the first quarter after launch, the website’s performance showed significant improvements:
The website attracted 475 visitors, highlighting increased engagement with Care at Home Midlands’ online presence. A high influx of new visitors indicated successful marketing efforts and greater visibility, with only a small fraction being returning users. This suggests that Care at Home is attracting a fresh audience through its enhanced website and SEO strategy.
By focusing on improving both the design and functionality of the website, along with strategic SEO and content updates, GoGo Marketing helped Care at Home Midlands increase visibility, attract new users, and better communicate their mission to provide exceptional home care services.
Digital marketing is a powerful tool for growing your home care business, offering an excellent return on investment (ROI). By utilising strategies such as search engine optimisation (SEO) and social media, you can effectively reach your clients online, foster long-lasting relationships, and encourage repeat business for all their home care needs.
Interested in leveraging digital marketing to enhance your care at home business? Contact us today!
If you're pressed for time and need an expert to manage your digital marketing, explore our comprehensive services. As a full-service digital marketing agency with specialised experience in healthcare marketing, we excel in crafting customised, results-driven websites and marketing plans designed to propel the growth of your business.
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