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JB Tool Hire is a trusted provider of high-quality tools and equipment for hire both DIY enthusiasts and professional tradespeople. Based in the local community, JB Tool Hire offers an extensive range of products for hire , from power tools to heavy-duty construction equipment, ensuring that customers have everything they need to get the job done right.
JB Tool Hire faced multiple challenges with their old website, which limited their ability to compete effectively in their local market. The existing website was outdated and could not be updated by in-house staff efficiently, leading to time delays and increased costs. There was no clear way to showcase their services or products, as they lacked a product catalogue. They struggled to stand out as a competitor in their region. Their website was not ranking on Google, resulting in low traffic and limited online visibility.
At GoGo Marketing, we implemented a comprehensive digital transformation for JB Tool Hire that addressed these pain points and boosted their online presence. Our approach included:
Website Design and Development
We ensured that JB Tool Hire was equipped with an industry-relevant website tailored to their business needs. This was supported by a structured marketing plan to keep the site up-to-date. The process started by ensuring the website had the right functionality, coding, and indexing to meet Google’s standards. We designed a modern, well-signposted website featuring high-quality photography, making it visually appealing and easy to navigate for customers.
SEO Optimisation
Relevant SEO-researched information was displayed on key pages to position JB Tool Hire’s site as an expert in the tool hire industry. This not only improved search engine rankings but also created a seamless user experience. We revamped the website's landing pages with specific SEO strategies, optimising them for search engines and ensuring higher rankings on Google.
Content Creation
We developed high-quality blog content that not only informed customers but also positioned JB Tool Hire as a leader in their industry, building authority and trust with their audience.
Backlink Strategy
A tailored backlink program was introduced to increase the website's Domain Authority, further enhancing its ranking on Google.
Social Media Integration
To improve brand visibility, we promoted JB Tool Hire through regular posts on LinkedIn and Instagram. We also managed their Instagram account, updating reels and engaging with their audience to create a stronger social media presence.
Our Digital Marketing Strategy
We understand that the foundation of a successful online presence begins with a high-quality website. That’s why our digital marketing consultation focused on improving the quality, functionality, and visibility of JB Tool Hire’s website.
SEO and Indexing
We ensured that JB Tool Hire’s website was correctly indexed and optimised to meet Google’s standards, positioning their site as an expert in their field. This crucial step increased Google’s trust in the website, leading to higher search rankings.
User-Friendly Design:
Our team created a modern, visually appealing website with clear navigation and high-quality photography, making it easier for customers to explore JB Tool Hire’s services.
Industry-Specific Information
Key pages were filled with SEO-researched, industry-relevant content, solidifying JB Tool Hire’s reputation as the go-to resource for tool hire services in the local market.
Ongoing Updates
A structured marketing plan was put in place to ensure the website remains current, allowing in-house staff to easily manage updates without hassle.
By creating an industry-leading website and a robust digital marketing strategy, GoGo Marketing successfully helped JB Tool Hire increase their online traffic, improve brand recognition, and become a top competitor in their area.
Digital marketing is one of the most effective ways to grow your equipment rental business, delivering an impressive return on investment (ROI). By leveraging digital marketing, you can unlock powerful strategies like search engine optimization (SEO) and pay-per-click (PPC) advertising.
These strategies allow you to connect with your customers where they are online, building lasting relationships and encouraging repeat business for all their equipment rental needs.
Want to learn how to harness digital marketing to grow your equipment rental company? Contact us Today
If you’re short on time and need a partner to handle your digital marketing, check out our comprehensive services! As a full-service digital marketing agency with exclusive experience in this industry, we specialise in creating customised, results-driven website and digital marketing plans that will accelerate the growth of your equipment hire business.
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