Mode Interiors is a trusted provider of high-quality painting and decorating services, catering to both homeowners and commercial clients. Based in Nottingham, Mode Interiors delivers exceptional workmanship throughout the local community and the East Midlands, ensuring every project is completed to the highest standard.
However, Mode Interiors faced several challenges with their previous website, which hindered their ability to compete effectively in the local market. The outdated website was difficult for the in-house team to manage, leading to delays and increased costs. Additionally, there was no effective way to showcase their portfolio or services, making it difficult to highlight their expertise. The site also struggled with low visibility on Google, resulting in minimal traffic and limited online presence.
At GoGo Marketing, we implemented a comprehensive digital transformation for Mode Interiors to address their challenges and elevate their online presence. Our approach included:
We created a modern, industry-relevant website tailored to Mode Interiors' business needs. This included developing a user-friendly structure with the right functionality, coding, and indexing to meet Google’s standards. The new site features high-quality imagery of their completed projects, making it visually appealing and easy for customers to navigate.
We applied targeted SEO strategies, ensuring key pages were optimised with relevant, researched content. This not only improved Mode Interiors' search engine rankings but also enhanced the user experience, positioning them as experts in the painting and decorating industry. The site's landing pages were revamped to attract more traffic and rank higher on Google.
We developed high-quality blog content that educates customers and showcases Mode Interiors' expertise. This content helped build authority and trust with their audience, reinforcing their position as a leader in the industry.
A customised backlink program was implemented to increase the website's Domain Authority, further boosting its ranking on Google and improving visibility.
To enhance brand visibility, we promoted Mode Interiors across platforms like Instagram and LinkedIn. Regular posts, Instagram reels, and audience engagement were managed to strengthen their social media presence and connect with potential customers.
Our Digital Marketing Strategy:
At GoGo Marketing, we implemented a complete digital transformation for Mode Interiors, designed to overcome their challenges and enhance their online visibility. Our solution included:
Website Design and Development: We crafted a modern, user-friendly website tailored to Mode Interiors' unique needs. The new site is equipped with intuitive navigation, optimised coding, and SEO-friendly indexing to meet Google’s best practices. High-quality images of their projects were incorporated to create a visually appealing experience that’s easy for customers to explore.
SEO Optimization: We deployed targeted SEO strategies, optimising key pages with relevant, researched content. This approach boosted Mode Interiors' search engine rankings and ensured a smooth user experience, positioning them as industry experts. We enhanced the site’s landing pages to drive more traffic and achieve higher Google rankings.
Content Creation: High-quality, informative blog content was developed to educate potential clients and demonstrate Mode Interiors' expertise. This strategy helped build authority and trust with their audience, solidifying their reputation as a leader in painting and decorating.
Backlink Strategy: We implemented a tailored backlink program to increase the website’s Domain Authority, further improving its Google ranking and boosting online visibility.
Social Media Integration: To expand brand recognition, we managed Mode Interiors' presence on Instagram and LinkedIn, promoting the brand with regular posts and engaging Instagram reels. This increased audience interaction and enhanced their social media footprint.
Digital marketing is one of the most effective ways to grow your interiors business, offering an impressive return on investment (ROI). By utilising powerful strategies like search engine optimization (SEO) and social media marketing, you can connect with potential clients where they spend time online, building long-lasting relationships and driving repeat business for all their interior design or renovation needs.
Ready to discover how digital marketing can help grow your interiors company? Contact us today!
If you’re pressed for time and need a partner to manage your digital marketing, explore our full-service offerings. As a digital marketing agency with extensive experience in the interiors industry, we specialise in creating customised, results-driven websites and digital marketing strategies that accelerate the growth of your business.
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