No Limits Track Days is a leading provider of motorcycle track days at circuits in the UK and Europe. No Limits wanted a total modernisation of their current website, but they needed the new one to be tailored to a specific age demographic. We therefore set to work designing not only a much more dynamic, visually appealing site, but also one with carefully considered functionality and UX. The new site would also, of course, be responsive.
One of the key features that we tailored especially for No Limits’ age demographic was the menu. Instead of appearing along the top of the page and then reducing down into a hamburger menu or vanishing altogether upon scrolling downwards, the menu has been designed to sit at the side of the page and follow the user as they scroll, ensuring clear visibility of all the options users need at all times, in an easy-to-use and informative way.
Featuring unique, stylised images and a brand new tagline, the new No Limits Home Page is much more bold and visually striking than the previous iteration. Not only does it look much better, however, but the functionality has also been improved hugely. While No Limits struggled to get products to be seen on their old site, the new site improves visibility tenfold and makes it easy to highlight new product ranges, promote special events and allow users to view up-and-coming events quickly and clearly.
Another area that has been redesigned for greater visibility is the Track Page. For greater ease of use, there’s a second navigation menu to make browsing the content really clear and simple. The content has also been reorganised to flow more cohesively, more has been made of the benefits and services that No Limits offer to encourage customers to book with them, and further products and services are featured in a clearer and more accessible way.
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